The face of retail is changing. The retail agenda is now driven by a new breed of customers, including the millennial generation, 80 million customers who have been raised online and have a low tolerance for poor customer experiences. Customers can research and compare products and prices, read reviews before deciding to purchase and share their shopping experiences – good and bad – with their friends, family and followers through social media. As a result their expectations are for retailers to offer exceptional omnichannel experiences and the bar is set high. Therefore, retailers need to reconsider their customer experience model and serve new expectations and needs of customers differently.
Opinurate has researched through a selection of some of the most engaging and creative ways in which retailers now offer a more personalised, customer-centric and seamless customer experience. We are happy to share with you these three brands that do things differently in order to better serve the needs of their customers.